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AS 1060 Culture and Communication in International Business (ECTS-Credits: 3)
This course enables students to recognize, explain and handle intercultural problems in an international business context and thus helps students to take their first conscious steps to developing an intercultural management competence. Students learn how the attitudes and values of national cultures – both foreign and their own - may influence behaviour in business and management. They learn to explain these behaviours as they may be experienced in business interaction with members of other cultures. They become familiar with how the conflicts that can arise may be handled differently from culture to culture. Assessment of this course is based on a 60-minute written examination.
WIM 2011 Marketing Management (ECTS-Credits: 3)
The objective of this course is to give the participants an overview of the most important aspects of modern marketing management (market oriented management, market research, marketing objectives, marketing strategies, marketing tools, marketing implementation and marketing controlling), using lectures, case studies, and exercises. Grades will be based upon a final written examination.
AS 3000 International Economics (ECTS-Credits: 3)
This course is aimed at providing a comprehensive analysis of international economic relations with the fundamental objective of extracting manifold policy insights from theoretical constructs and actual events in the field of international economics. The course will be divided into three parts: Recent developments on the world market, International trade theory and trade policy, Institutional framework. Motives for trade, globalization, effects of trade, and the WTO are just a few of the topics covered throughout the course. A written final will be the basis for assessment.
AS 4020 International Marketing (ECTS-Credits: 3)
The main objective of this course is for students to understand the multidimensional nature of marketing decisions in the global marketplace. Through lectures, case studies, and exercises students will learn the strategic concepts of international marketing. Knowledge of cross-border dimensions in international marketing supports a proactive market orientation among participants. Three main topics will be studied throughout the course: Globalization of Marketing Activities, International Marketing Strategies, and International Marketing Mix. Assessment in this course will be based upon a 45-minute written final examination.
AS 4060 Business Ethics (ECTS-Credits: 3)
Topics included in this class are new economics of organization, risk management, quality management, and social sciences. The student will learn to understand the management of values as a strategic and operative measure of performance of good corporate governance. Strategies of implementation, instruments and the audit of the corresponding management systems will be presented and prepared/acquired for national and global strategies. Case studies, practical reports, and field trips will be used to evaluate issues such as globalization, cross-cultural management of values, and good corporate citizenship. A final written examination administered at the end of the course will determine grading.
WIM 6010 Industrial Marketing (ECTS-Credits: 5)
This course focuses on the main concepts and context of high-technology marketing. The major topic areas covered include: Relevance of Marketing in a global competition, The aspect of interaction within B2B Marketing, Structures and processes of industrial sourcing, Marketing specialties of specific business models, Marketing of High Technology, Marketing strategies in hyper-competitive environments, Analyzing the competitive environment, Market Segmentation, Managing B2B Brands. Grading will be based on a 90-minute written final examination.
SCM 6040 Supply Chain and Materials Management (ECTS Credits: 4)
This course enables students to recognize, explain and handle Supply Chain (SCM) and Material Management (MM) problems in an international management context. The students are familiarized with strategies, concepts, mathematical models and methods of resolving SCM and MM problems. Core functions of SCM and MM include determination of material requirements, inventory management, purchasing, manufacturing planning, intra-company logistics, quality management and waste logistics. Assessment of this course is based on a presentation of a chosen SCM or MM topic (50%) and a written exam (50%).
WIM 7011 Business Plan Development (ECTS-Credits: 3)
This course is aimed at providing theoretical basics to plan and evaluate a start-up business as well as to develop and analyse business plans. Topics include: business logic and business model development, corporate competence, the function of management teams, the Venture Capital Process and its milestone effect, technology marketing, market positioning, and exit strategies. The class will use a mixture of case studies, discussions and business plan simulations with competitive student team projects. Grading will be based on a paper and presentation.
MWI 1020 International Management (ECTS-Credits: 3)
The participants of this course will understand the reasons for companies going international as well as potential risks. After having discussed the selection of potential international markets, market entry strategies, timing and modes are presented. Last but not least the effects on the marketing mix are discussed. Apart from lectures, students will frequently work in small groups on cases taken from different industries. Grades will be based upon a final oral examination.
MWI 1030 Strategic Management (ECTS-Credits: 3)
This course follows an internet-supported community-based learning method. The resources of this course are predominantly electronic or web based and will thus be distributed via a virtual collaboration platform – the VE Forum. The forum facilitates a dynamic learning environment and provides you with interactive feature for conducting virtual discussion, contacting experts, commenting on material etc. After a general introduction to different developments of strategic thinking in history students will work with peer-reviewed journal articles that render major mile stones in strategic management literature. Based on that in each session students will present their findings from that literature. After that, a discussion is fostered that enables the students to understand the respective strategic management concept which is focus for the respective session and its role within the context of strategic management research. Assessment of this course is based on an oral examination.
MMS 1091 Project Management (ECTS-Credits: 3)
In this course, students will learn to plan, manage and control projects within Research & Development of complex, challenging and innovative products. Topics will include, Definition of a Project, Project Organization, Integrated Project Development / Product Development Plan / Innovation Methods, Organizational Concepts (structure, management plans, managing change, global thinking in the ways of systems engineering), Project Planning and Control, Budgeting, Configuration and Documentation Management, Project Conclusion and Appraisal. Assessment of this course is based on a written final examination or a paper assignment.
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